Location Based Advertising With An IP Geolocation API

Do you want to find the best geolocation API to perform advertising? You need to keep reading!

Location-based marketing allows organizations to target consumers at a granular, person level with online or offline messaging based on their location.

Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more.

This is what’s going to allow you to grow your business, targeting your customers can help you save money and make your marketing strategy more effective at the same time.

What’s used to determine the location of a user is called geotargeting. If a consumer has opted in to let an app access their location, they may get messages in the app or push notifications based on region or proximity to a store.

Geotargeting is based off IP addresses, this is why you need an IP geolocation API.

Every connected device has a unique IP address making them identifiable. From there, device IP addresses can be matched to country, zip code, etc. to determine where users are located.

It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.

With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.

2- Enter the IP address into the box and count how many people react.

3- At any time, you can download and use the API.

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