Starbucks India is costlier than Sarbucks USA

Big Mac Index tells that most Indian speciality coffee brands over-price their coffee.

The price of Big Mac and Maharaja Mac can help you price an American product for the Indian market. Difference between the prices of the two burgers, helps in understanding purchase power parity (PPP). Therefore, Apple priced its Apple Music INR 120, and not INR 700 ($10).

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