The Future of Cancer Diagnostics vol. 1

Cancer is the cause of 1 in 8 deaths globally. In the United States, there are 1.6 million new cancer cases in 2016 with about 600,000 deaths every year. It is also well known that early detection is…

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Display fonts

It’s not something that I like doing. It somewhat ticks me off to have to sit there and manually schedule 300 pins. Marketing gurus tell us that we should embrace it, so now I feel compelled to get on board.

I’m getting in my apologies now, for the very brief history of display type that I’m about to inflict on your ass.

My writing boarders on the criminal, so font nerds look away now.

At the start of the printing revolution, display typefaces hardly existed. The main aim was to print body copy — and lots of it

Over time, new designs of letter started to emerge. People started to use larger type for posters, signs and buildings. They wanted better legibility and to make the letterforms more distinct from each other.

And to sum that up into an even smaller sound bite. Display typefaces work better at larger point sizes (like duh).

Other stuff happens, computers were invented and Boom! A Smörgåsbord of digital display typefaces — yeah!

A good display typeface pulls you in. Grabs your attention and compels you to read the body copy. Look at any newspaper front cover its all about the headline.

Basically fewer words and mahoosive text.

I remember the headline from The Sun newspaper “Freddie Starr ate my hamster”. I don’t even read The Sun, but the headline (despite being untrue) worked its way into the UK Zeitgeist.

As Mark Twain said ‘Never let the truth get in the way of a good story.’

Many will say that anything over 14 point is a display font. Traditionally body typefaces could be used as headline typefaces. But headlines could not be used for body text.

With so many new type design applications, the rules have somewhat changed in my view.

For starters many designs are purely digital, so they don’t suffer the technical restraints of print.

The other difference is that they may not even contain any body text. Designers are selling so many products via Etsy and other online retailers.

They just want a typeface that gives them they look they want. That fits their followers or tribe. Type designers are only too happy to meet that demand.

The upshot of this is that display font designs are so creative. They span every genre. mood and style. Everything is up for grabs. So let me show you a few that have caught my eye, enjoy.

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