Does Your Business Really Need a Blog for Social Media Marketing?

Not every business that finds success on social media has a blog. You don’t need a blog for social media marketing. But… it really helps.

Why?

In terms of your social media marketing, having a blog really helps to fuel your activity on social media. Having original content to share not only drives more engagement on social media but helps to boost your business exposure overall.

Consider this: if you decide not to have a blog for your business, someone else in your industry has probably said yes to blogging already. If that is the case, then your competitors are already well on their way to establishing themselves as experts in your industry.

Consumers are going to be more inclined to use a business that writes about its industry than a business that doesn’t. Most people feel more comfortable using a business that has proved their expertise.

If you have a blog for your business, you are setting yourself up to be a voice for your industry. That gives you a serious leg up and your voice becomes even more accessible when you share it over social media.

We know that search engines have a love affair with fresh and unique content. The more new content you provide online, the more Google crawls your page and then you become not just more relevant in your industry, but higher up in search engine rankings.

And we know that social media helps spread great content like wildfire. The more it spreads, the more authority you will have. The shares from social media, and external linking that goes on as a result of sharing content, cues Google to respond with a higher ranking.in

Remember, relativity and authority are the two key factors in search engine ranking. Publishing and sharing new content is the fuel to boost your ranking.

The content you share from your blog onto social media is in many cases more interesting to people than an ad directing them to your website. When you…

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